You catch a plane to your destination. All the while they keep telling you to get their frequent flyer points membership. If you are like me, then the first thought that comes to your mind is. Why do I want another company to spam me with mailings and emails? The second thought is then, if I do get a frequent flyer membership with this company. Will I ever be able to fly enough with this company to rack up points that could end up being worth something. Have you ever noticed that there isn't much that you can actually do with the points that are generated by your frequent flyer air miles?
It has recently come to my attention that the SAS Eurobonus points are worth more than just flights. Please note that I am not affiliated with SAS or Eurobonus. I do however have an Eurobonus points membership.
When I fly with different airlines, their frequent flyer mantra is usually that points can only be accumulated by the passenger. So as a family of four, to collect all the points, we have to have four different frequent flyer cards and the points generally don't amount to anything. The Eurobonus membership apparently allows you to pool your points from your whole family (http://www.flysas.com/family-pooling/?nssexc=true). Please note that I haven't tried this yet.
Now they even allow you to make calls with your mobile for free to other members mobiles (http://www.flysas.com/en/uk/travel-info/mobile-services/apps/eurobonusconnect/?WT.mc_id=UKEMtraffic_EB_Big22_FinalCall). And calls to landlines can be made using points. This opens up a whole new market. All they need to do is add text messaging and they will encourage the younger generation the get a membership card and use their app.
I have found from my experience that when booking a flight. I tend to favour the airlines that I have a frequent flyer membership with. This is taken into account when looking at the prices. This is all in the vain hope that the points will at some time be worth something useful. I haven't tried these advertised features yet, but am hoping that these features will continue to develop and expand so that they are useful for both the customer and airline. Well done SAS. Keep up the good work.
